Privacy Policy

1. Introduction

Affinity Partners LLC ("Affinity Partners," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at affinitypartners.llc (the "Site").

Affinity Partners designs benefit solutions for direct-to-consumer, employer groups, associations, and wholesale markets. Our products include dental care memberships, pet health solutions, personal health record services, wellness discount programs, travel assistance, and workplace violence coverage plans.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you use our contact form or otherwise communicate with us, we may collect:

• Identity Information: Your first name, last name, and job title.
• Contact Information: Your email address, phone number, and company or organization name.
• Communication Content: The content of messages you send through our contact form or via email.

Information Collected Automatically

When you visit our Site, we automatically collect certain information through cookies and similar technologies:

• Device Information: Browser type and version, operating system, device type, and screen resolution.
• Usage Information: Pages visited, time spent on pages, click patterns, and referring URLs.
• Network Information: IP address (which may be anonymized), approximate geographic location based on IP, and internet service provider.

3. How We Collect Information

We collect information through:

• Contact Forms: Our contact form is powered by Fillout, a third-party form service that collects and transmits your submissions to us.
• Analytics Tools: We use Google Analytics 4 to understand how visitors interact with our Site.
• Cookies and Similar Technologies: We use cookies to enhance your browsing experience and collect usage data.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Respond to Inquiries: To respond to your questions, requests, and communications.
• Improve Our Site: To analyze usage patterns and improve the functionality and content of our Site.
• Business Communications: To send you information about our products and services if you have requested such information.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Protect Rights: To protect our rights, privacy, safety, or property, and that of our users or others.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. Here is what we use:

Essential Cookies

These cookies are necessary for the Site to function properly. They enable basic functions like page navigation and access to secure areas.

Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 to collect anonymized data about how visitors use our Site. This includes:

• Pages viewed and time spent on each page
• How you arrived at our Site (referring website, search engine, etc.)
• General geographic location (city/region level)
• Device and browser information

Google Analytics uses cookies to collect this data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete existing cookies. Please note that disabling cookies may affect the functionality of our Site.

6. Third-Party Service Providers

We share your information with the following third-party service providers who assist us in operating our Site:

• Fillout: Processes contact form submissions. View their privacy policy at fillout.com/privacy.
• Google Analytics: Provides website analytics services. View their privacy policy at policies.google.com/privacy.
• Vercel: Hosts our website. View their privacy policy at vercel.com/legal/privacy-policy.

7. Third-Party Links

Our Site contains links to our affiliated product websites, including but not limited to:

• SLEEK Dental Club (sleekdentalclub.com)
• PIN PAWS (pinpaws.com)
• ICE Tracer (icetracer.com)
• Wellpons (wellpons.com)
• Wigglepon (wigglepon.com)
• Travel Assist Plus (travelassistplus.com)

Each of these websites has its own privacy policy governing how they collect and use your information. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices of these external websites.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected:

• Contact Form Data: Retained for up to 3 years to respond to inquiries and maintain business records.
• Analytics Data: Google Analytics data is retained according to Google's data retention settings (default 14 months).
• Legal Requirements: We may retain data longer if required by law or to protect our legal rights.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our Site uses HTTPS encryption to protect data in transit. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Your Legal Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Objection: Object to our processing of your personal information.
• Portability: Request a copy of your data in a portable format.
• Withdraw Consent: Withdraw consent where we rely on consent to process your information.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt out of the "sale" of your personal information. We do not sell personal information in the traditional sense, but some sharing for analytics purposes may constitute a "sale" under CCPA's broad definition.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us using the information in the "Contact Us" section below. We will verify your identity before processing your request.

12. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as quickly as possible. If you believe that a child under 13 may have provided us with personal information, please contact us immediately.

13. International Data Transfers

Our Site is hosted in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Site, you consent to the transfer of your information to the United States.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please contact us at: